services

our branding process

We start with brand and web site cycles for each of our clients to assure that your project is professionally completed.

wmo brand life cycle

• Evaluation
• Complete WMO's branding evaluation form
• Interview key executive(s) and staff personnel
• Understand 1 - 3 year strategic business goals
• Identify target markets and core competencies
  
• Identify key competitors and unique "competitive edge" factors
• Identify existing brand successes and failures
• Answer question, "Who are we?"
• Answer question, "Who are we perceived as?"
• Answer question, "Who do we want to be perceived as?"
• Establish a positioning statement

• Establish Messaging
• Identify audience within target market and beyond sub-categorize audience into constituencies and rank
• Recognize industry-specific cultures.
• Recognize company-specific cultures.
• Address any naming issues (trademark search, localization issues, domain name disputes, etc.) - current and future.
• Present 1st round messaging guidelines - review and revise.
• Approve messaging guidelines.
• Complete WMO's creative brief.

• Develop Identity System
• List all elements of identity system needed: main logo, corporate colors, corporate typeface, any secondary logos (product logos, division logos, etc.)
• Determine any special applications for logos (tiny, on a computer chip, back of airplane tail fin, etc.)
• Address localization issues (color preferences, meanings)
• Present logo concepts - review and revise Approve logo
• Develop alternate versions ( b&w, with/without tagline, etc.)

• Develop look and feel
• Develop "Look and Feel".
• Create a "Look and Feel" by applying logo, with other elements of identity system, to a sample application.
• Verify successful communication of message through identity and "look and feel".
• Specify guidelines for art and imagery.
• Specify font family across the brand.
• Create style guide which defines all elements of the brand, including messaging guidelines, logo usage guidelines, company color palette, typographic guidelines, and brand hierarchy.

• Application
• Identify all materials to be (re)branded.
• Present stationery system layouts, including business cards, letterhead and envelopes - review and revise.
• Develop PowerPoint templates, including light
  and dark versions, master slide, color palette, type examples, and chart examples.
• Apply new branding to remaining materials (web site, packaging, collateral, etc.)

• Launch
• Coordinate the production and timed release of all new materials.
• Distribute new style guide and templates internally through a central repository.
• Emphasize internal adoption of new branding in order to maintain brand integrity after initial launch.

Get your brand re-evaluated

As you can see WMO offers complete professional service for your Brand Life Cycle. For more information on our web site development process visit our WEB SITE DEVELOPMENT CYCLE.