our branding process

We start with brand and web site cycles for each of our clients to assure that your project is professionally completed.

wmo brand life cycle

  • Evaluation
  • Complete WMO's branding evaluation form
  • Interview key executive(s) and staff personnel
  • Understand 1 - 3 year strategic business goals
  • Identify target markets and core competencies
  • Identify key competitors and unique "competitive edge" factors
  • Identify existing brand successes and failures
  • Answer question, "Who are we?"
  • Answer question, "Who are we perceived as?"
  • Answer question, "Who do we want to be perceived as?"
  • Establish a positioning statement
  • Establish Messaging
  • Identify audience within target market and beyond sub-categorize audience into constituencies and rank
  • Recognize industry-specific cultures.
  • Recognize company-specific cultures.
  • Address any naming issues (trademark search, localization issues, domain name disputes, etc.) - current and future.
  • Present 1st round messaging guidelines - review and revise.
  • Approve messaging guidelines.
  • Complete WMO's creative brief.
  • Develop Identity System
  • List all elements of identity system needed: main logo, corporate colors, corporate typeface, any secondary logos (product logos, division logos, etc.)
  • Determine any special applications for logos (tiny, on a computer chip, back of airplane tail fin, etc.)
  • Address localization issues (color preferences, meanings)
  • Present logo concepts - review and revise Approve logo
  • Develop alternate versions ( b&w, with/without tagline, etc.)
  • Develop look and feel
  • Develop "Look and Feel".
  • Create a "Look and Feel" by applying logo, with other elements of identity system, to a sample application.
  • Verify successful communication of message through identity and "look and feel".
  • Specify guidelines for art and imagery.
  • Specify font family across the brand.
  • Create style guide which defines all elements of the brand, including messaging guidelines, logo usage guidelines, company color palette, typographic guidelines, and brand hierarchy.
  • Application
  • Identify all materials to be (re)branded.
  • Present stationery system layouts, including business cards, letterhead and envelopes - review and revise.
  • Develop PowerPoint templates, including light
    and dark versions, master slide, color palette, type examples, and chart examples.
  • Apply new branding to remaining materials (web site, packaging, collateral, etc.)
  • Launch
  • Coordinate the production and timed release of all new materials.
  • Distribute new style guide and templates internally through a central repository.
  • Emphasize internal adoption of new branding in order to maintain brand integrity after initial launch.

Get your brand re-evaluated

As you can see WMO offers complete professional service for your Brand Life Cycle. For more information on our web site development process visit our WEB SITE DEVELOPMENT CYCLE.